IT BEGINS....


The key moment in Donald Trump's mold-breaking election campaign actually came very early on. This was when he was "Pepe'ed," to become an invincible viral frog meme. 

Now the same process of meme-weaponization seems to be underway in France, where the civic nationalist Front National candidate for President, Marine Le Pen, has undergone a similar potent transformation, becoming "Le Pepe" in a multiplicity of meme magic, as the examples below show.

Borders are now important everywhere.

Heroic frogs instead of "surrender monkeys."

Fashy French fashion.

If this keeps up, it may even go on to influence French cuisine. I can just see Front National Pepe enthusiasts tucking into some delicious frogs legs to give themselves that extra bounce.

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